1	Driving Value in the Knowledge Economy A presentation to Syrian Ministry of Industry ©Melvyn Ingleson May 2006
2	The Four Pillars of the Knowledge Economy Economic Incentive and Institutional Regime Educated and Skilled workers An effective Innovation system A modern and adequate information structure “Sustaining creation, adoption, adaptation and use of knowledge in domestic economic production which will consequently result in higher added value goods and services”
3	Facilitating Transition to a Knowledge Economy Knowledge Assessment Methodology from World Bank www.worldbank.org.kam 128 countries 80 Variables Basic Scorecard Knowledge Economy Index 9 Regional Groupings
4
5	Intangible Assets Deliver Competitive Advantage
6	Some IAM Leaders in 2006 Countries and Regions who have seen the potential of Smart Intellectual Asset Management and who have formalised action to investigate, understand and release value: The IA Centre, Glasgow, Scotland. The IP Academy, Singapore. The Arabic Knowledge Economy Association, Dubai. The Research Centre for Intellectual Capital, InHolland University, Amsterdam. The Intellectual Capital Research Centre of Taipei. The Intellectual Capital Research Centre of Indonesia, Jakarta.
7	Country Support is Driven by Country Focus The type of IA Centre Created must match the need
8	The Arab World The Arab Knowledge Economy Association was formed May 2005 in Dubai Places intellectual capital at the forefront of its thinking as “the only sustainable raw material for true growth” Purpose is to facilitate growth of business, institutes and the economy via IAM
9	Practical Help Interpretation Country Initiatives Direct support of enterprise programmes Company support
10	Interpretation of Success Factors in Knowledge Economy International Benchmarking Policy support and evidence Access to World Class Methodologies & Tools
11	Country Programme Development of IA Centre(s) Template of other centres Expertise in Development of IA Centre Focal Point for Education and Training Local control & international expertise Sponsor role of Government Role of existing Institutions Syrian-European Business Centre Federation of Syrian Chambers of Commerce Damascus, Aleppo, Homs MAWRED
12	Enterprise Programme Adaptation of IA Training Programme Defining Value in Knowledge Economy Quantifying Value Building Value Releasing Value Build local Delivery skills Cultural context is critical
13	Company IA Support Programme High Growth Exemplar Companies International Network of IA specialists International R&D Networks Company specific support: Business Coach & Mentor Focused IA activity Fund Raising Licensing In and Out Partnering Distribution Agreements
14	The First Key Challenge for IA Centres is Education What information needs to be communicated to Syrian organisations (companies, universities, business agencies, government)? Where do you find local, qualified and motivated staff and how do you train them? How is this information segmented and directed to those who need it? How well does the Centre learn from its customers what the most important requirements are? How well does the Centre learn to tailor its offering to the customer needs? How does the Centre contribute to economic well being?
15	The Route to Success is Matching Content to Local Requirement Scotland: Broad offering, deliberate focus on SME companies in the service and technology intense sectors. Workshops through MJI for organisations who need more in-depth counselling. ICASS provides innovation support (GO). Backed by the National Enterprise Networks. Singapore: The initial educational offering based on IP Expanded to include the use of IP as part of the Intellectual Asset Estate Strong backing and co-funding by the Singapore internal and international Enterprise Boards.
16	CONTACT DETAILS Melvyn Ingleson melvyn@mjibusinesssolutions.com www.mjibusinesssolutions.com www.intellectualpropertynet.com Dr. Gordon McConnachie gordon@gmcconnachie.com www.gmcconnachie.com ©Melvyn Ingleson